For Many Companies, adding telemarketing as a sales channel can multiply the value of the entire enterprise. However, telemarketing is highly temperamental; its many elements must all work in unison - a breakdown in any one of them dramatically reduces sales

Elements of Telemarketing/Lead Generation
  1. Product
  2. Offer (Price and Terms)
  3. Script
  4. List
  5. Training
  6. Agents
  7. Compensation Scheme
  8. Sales Management Software
  9. Management
  10. Fulfillment
  11. Reporting
 
CSG has created dozens of successful telesales programs, often where no telemarketing had been done before. Our turnkey process includes:

 

Adapting the product features, offer, fulfillment, collateral and pricing to the telemarketing channel. Products and services that sell exceptionally well through other channels will often fail if not thoroughly adapted to telemarketing
  CSG will create a statistically valid test matrix that maximizes the return on your investment
 

CSG will write the scripts, acquire and process the lists, adapt the agent-facing software, customize reports, create training, hire agents, train them and project manage the entire process
  CSG will provide ongoing management and IT, and produce the best results possible given all constraints.
 
Sample Telemarketing Campaigns by CSG
 
  Internet Yellow Pages for one of the nation's largest RBOCs
  Long Distance Sales for one of the nation's largest RBOCs
  Wireless Telephone Service for one of the nation's largest Cellular providers (Business to Business)
  Merchant acquisition for a discount program for one of the nation's largest credit card issuers (Business to Business)
  Driving Safety Products to Fleet Owners (Business to Business)
  Real time web form follow-up for one of the largest providers of subscription-based business information
  Sales of Web Sites and Web Clicks packages for a major Directory
 
 
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